ASO (App Store Optimization) Expert

We are seeking an ASO (App Store Optimization) Expert with 2-3 years of experience in managing and optimizing mobile app marketing campaigns. The ideal candidate should have hands-on experience in Google Ads (CPI + tROAS), Meta, Mintegral, TikTok Ads, and Google Play Console, along with expertise in AdMob and Firebase.

Key Responsibilities

1. Plan, execute, and optimize Google Ads campaigns (CPI + tROAS) for mobile applications.
2. Manage and analyze Meta, Mintegral, and TikTok application campaigns, ensuring high ROI.
3. Optimize Google Play Store listings using ASO best practices (keywords, titles, descriptions, screenshots, etc.).
4. Utilize Firebase Analytics for app performance tracking and user behavior analysis.
5. Improve app visibility, conversion rates, and downloads through A/B testing and data-driven strategies.
6. Manage and optimize AdMob monetization strategies to enhance app revenue.
7. Keep up with the latest ASO trends, Google Play Store policies, and algorithm updates.
8. Work closely with designers, developers, and marketing teams to ensure effective campaign execution.

Required Skills & Qualifications

1. 2-3 years of hands-on experience in ASO & Mobile App Marketing.
2. Strong expertise in Google Ads (CPI + tROAS) campaign management.
3. Practical knowledge of Meta, Mintegral, and TikTok Ads for mobile app growth.
4. Experience in Google Play Console for app optimization and keyword research.
5. Deep understanding of Firebase Analytics to analyze app user behavior.
6. Proficiency in AdMob monetization strategies.
7. Strong analytical skills and data-driven mindset to improve ASO and campaign performance.
8. Up-to-date with Google Play and App Store algorithms and policies.

Preferred Qualifications

1. Experience with play Store ASO strategies is a plus.
2. Certification in Google Ads and ASO tools is an advantage.
3. Ability to analyze competitors' strategies and adapt best practices.

Job Features

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